“I’m sort of like Jean-Paul Goude, the graphic designer who used to style Grace Jones and shoot all her visuals, just meaning that I use all mediums in one—music, fashion, and art. I’m hitting it from all angles.”
A$AP Ferg is a multi-faceted artist who designs in addition to producing cutting edge rap music.
I thought that the look and feel of the album should match Ferg's avant garde style and sensibility. The heavy contrast in the album reflects a notion of a heaven and hell afterlife.
I art directed and stylized all photography for the album, and illustrated the design on the gun. Photography by Daniel Shapiro