A sports team needs a logo that will evoke a sense of pride and ultimately, be a symbol that fans would be willing to tattoo on themselves.

CHALLENGE

Create a fresh identity for the Seattle Storm, a professional women's basketball team. The current look of the WNBA team is under-performing in the marketplace and fails to depict who they are, which is a hot, exciting team on the rise.

SOLUTION

My approach was to use elements of the old logo in a more striking and timeless way. The redesign introduces a new high contrasting palette of yellow and black, which reflects the energy of a summer storm. The new logo symbolizes unity, strength and intensity.

A WINNING FORCE

Defenders of our city, we drive on and off the court to empower our community through the love of basketball.

To advance the highest level of female athleticism and encourage all to strive for success.

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