Amazon's Private Label Fashion

Paris Sunday is a new fashion line inspired by the latest runway looks. My role was to design a brand story for the detail page that conveys the style and essence of the clothing. This section helps shoppers become more familiar with the brand and the benefits of Paris Sunday fashion. 

The Paris Sunday brand story lives below the product description on the detail page.

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Iterations

In the brand story design process, I considered many different looks. Here are just a few of the various iterations that explore different grids, illustrations, scripts, and photography, before reaching the final design.

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Goodthreads is another new Amazon private label fashion line. I created a complete cross-site marketing suite for introducing the new brand to online shoppers. The campaign was such a success the brand sold out of out many items within the first week of the launch.

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